The Feature article is the reason most people pick up, read, and buy your issue. (That is if you reflect it on your cover) The first two pages of your feature will have a spread. When designing the feature spread treat it as if it was one, even if the pages do not correlate with each other. Your feature spread always had a headline. It’s usually the title of a section, story, or article. It is usually the most dominant piece of typography in the spread. Decks of a feature are like the subtitle. They provide the reader with a longer but brief description of the headline. The byline of a feature spread contains the name of the author and/or photographer. It almost always sits under the headline. The lead of an article is used to draw a reader in. It does this by having a few paragraphs of the feature article. The picture used for the spread can be an illustration, photo, graphic, etc. However, make sure it engages the reader. The picture that is used for the feature usually has a caption explaining what is going on. Overall make sure your feature color matches your pictures. It’s a very good idea to pull your color from the actual images used. Other things to include in your feature article are pull quotes. They allow for a short break in your body text without intervening too much. They can be quotes taken from an interview, special events, addresses, or simply text that you feel needs a little extra attention. Subheadlines are added in as just informational markers that indicate the beginning of new section. They can also address new paragraphs or columns. Sidebars are always placed on the side of a page and are primarily used for more detailed information.