Like every company and product out there a magazine is its own identity. The magazines identity has to indulge and influence the audience. Every magazine is recognized and picked up due to their identity since it’s distributed through many places. It’s the way it strikes home or interest with an audience and sets itself apart from other magazines of the same genre. What sets it apart? It’s the way everything is represent as a whole. This includes it’s typography, color palette, content, audience, structure, and images that represent it.