The first and most important step of editorial design is thinking about how a publication becomes reality, and what it says as it’s own form of design. You must find a niche in the market that your subject matter will strive in. You must also focus on the message of the subject matter, and what you wish people to perceive it as. The primary function is the subject matter itself. It must achieve a way that can be read easily. Furthermore it must also be reliable to your audience.